Monday, June 11, 2012
Yahoo! Battles It Out For Internet Search Crown
With its new release- the Yahoo! Axis, a search application that is introduced for the Apple gadgets like iPhones, iPads and iPad Touch, Yahoo! has already started its quest for regaining the top spot as the most preferred search engine. Offering high speed querying capabilities, the Yahoo! Axis has also launched itself a pc version as a plug-in software that can be used with Chrome, Internet Explorer, Firefox and other browsers that support HTML-5.
From the old blue lines that showed the matching lines from the search query to a preview of the page, which helps in providing the required information, the Yahoo! Axis has simply revolutionized searching. Instead of pre-fashioned clicking, the Axis helps users to “swipe” across a stream of pages and the required pages can be viewed by simply dragging them from the row.
Special Projects Product Management Director Ethan Batraski said "Yahoo! is still very much in search, we continue to flourish." Batraski also added "We removed the entire search results page from the equation for a game-changing search experience,” He continued "You will never have to use Safari ever again."
The Yahoo! Axis provides easy tweeting, bookmarking and emailing. Also this app has brought new idea of synchronizing devices, which helps to share the information from one gadget to another.
Yahoo! really finds this innovation will boost their quest for the top spot, as earlier this year saw Google being elected as the most preferred search engine with 66.5 percent followed by Microsoft’s Bing with 15.4 percent and Yahoo! pushed to 3rd spot with 13.5 percent of queries to handle.
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