Monday, June 4, 2012

Behind The Scenes Of Failed Indian Startup

Hundreds of techies nowadays are moving on from working for a company to start their own company. While a lot of them are noticeable in the market and a few of them have reached the heights of glory and success, some start-ups fail pretty badly.

 
Lessons to build an enterprise can not only be derived from successful companies but also from those which fade into the oblivion. Thenextweb.com has listed the lessons from failing attempts of today’s aspiring entrepreneurs that can be used to save your startup.

 
Here are the lessons that caution you against some perilous mistakes.

 
1. Not getting your language right

 
It is very important to first decide the coding language that you are going to keep as a base of your startup. In case you want to start a web startup, then it is important that you start learning and honing your skills on the web designing and web programming tools. For a startup that designs applications on a particular platform, then you need to learn the particular platform based programming languages. Otherwise, you might end up wasting a whole lot of time on learning languages when you are supposed to get all set up.

2. Not building a team

 
A company can be single handed at its embryonic stage but it needs a team when it is on the launch pad. There must be a logical distribution of work and functions and a balance in decision making. Any enterprise is not just about, it has many divisions like promotion and marketing, which cannot be all governed by one person. So build a team of enough employees to support your startup when required.



3. Not thinking about money

At the end of the day, your main goal is to raise money. Isn’t that why most of us start our companies? So the moment you think about starting an enterprise, think about all the sources you can grab the dough from. Pitch your idea to the veterans and the ones who are interested in investing in startup like yours. It is one of the most important jobs that entrepreneurs procrastinate and end up with a startup with no money to take it forward.

4. Distractions

 
It is natural that when you are setting up a startup, you tend to do a lot of research, talk to people and attend events. It is good until a given point and overdoing should be avoided. Do not waste your time in going through similar articles and repetitive blogs when you can actually work on developing or marketing your product. Keep a focus on what exactly your product is going to be about and do not try your hand at everything possible.


5. Go Mobile

The tech industry has moved from laptops and desktops to smartphones since quite a while, and if you have not realised it yet then wake up. When you are developing your product, keep in mind that you encourage provisions to make it compatible on cellphones and smartphones, or you are going to be away from a major group of users who could add so much to your revenues.


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