A Short Guide to Meta Tag Optimisation

In my last post i shared some of the best places on web to share you blog link . Backlinking is only a small part of the science or to say the art of SEO. To get the most out of your website it’s quite essential that search engines can identify your website and its content in the ever-growing internet.For this apart from having a good domain name and backlinks what you need to focus on is having a good list of Meta Tags.

So what are Meta Tags?

Meta tags

Well to be on top of SEO proper Meta tags are of paramount importance. Meta tags are actually the keywords that are included in the head of your web page, in-between the HTML tags, <head> and </head>. These tags were introduced by various search engines to better index the websites. Now provided the fact that most of us use search engines to surf the plethora of information on internet it is essential to get on a high search engine ranking .

So what are various Meta Tags?

There are various meta tags ,used to send different values to the search engines depending on the websites they are used with. Here is a list of the most common ones that are a ‘must have’ .:

Title,Keywords,Description,Abstract,Language,Robots.

Optionally these tags are also used

Owner,Author,Expires,Charset,Classification.

So what are these Tags and What information do they carry?

So now that we know what meta tags are lets see what data do these tags carry with them .

Title:

<TITLE>TechBU-A WordPress blog</TITLE>

Well the title tag is perhaps the most common and important part of your blog apart from its content. You must try to keep it concise and include the most important keywords in it.

Description:

<meta name= “description” content=”How to optimize your Meta Tags to get your website higher in search engine results.” />

Description tags are actually displayed by the search engines along with your title so these should describe your web page. Since many search engines will only display the first 20 characters it should be precise.

Keywords:

 

<meta name=”keywords”content=”Abstract,blog,Description,Keywords,language,Meta“>

This tag was previously used by search engines to determine rank you pages,it is no longer used by the major engines. The tag is a list of keywords and phrases. Each Keyword or keyword phrase is separated by a comma. Google doesn’t uses this tag, however if you include this tag the don’t use very long keywords.

Robot tag:

<META NAME=”ROBOTS”  CONTENTS=” index or noindex ,follow or nofollow“>

This tag is not generally used to rank your pages its just used to tall the search engines that which page is to be indexed and which they should just leave.

Here are the cases where you can use the meta tags:

<META NAME=”ROBOTS”  CONTENTS=” index ,follow“>

In this case the search engine will index(cache) your page and will follow all the links.

<META NAME=”ROBOTS”  CONTENTS=” index,nofollow“>

Here your page will be indexed but no links will be followed.

<META NAME=”ROBOTS”  CONTENTS=”noindex ,follow“>

Don’t index (cache) this page, but do follow the links.

<meta name=”robots” content=”noindex,nofollow”>

Don’t index the page and don’t follow the links.

So does that mean just Meta tag optimization will give me High PR?

Well you see meta tag optimization is just a part of the vast science of SEO.To get better indexed in the search engines meta tags will help you, but they ain’t gonna be a dramatic change . One must follow other SEO tips like backlinks, etc also But at the end of the day Content is the King so make sure you have  viral content. 

These 6 Corporations Control 90% Of The Media In America

This infographic created by Jason at Frugal Dad shows that almost all media comes from the same six sources.

That's consolidated from 50 companies back in 1983.

NOTE: This infographic is from last year and is missing some key transactions. GE does not own NBC (or Comcast or any media) anymore. So that 6th company is now Comcast. And Time Warner doesn't own AOL, so Huffington Post isn't affiliated with them.

But the fact that a few companies own everything demonstrates "the illusion of choice," Frugal Dad says. While some big sites, like Digg and Reddit aren't owned by any of the corporations, Time Warner owns news sites read by millions of Americans every year.

Here's the graphic:

8 Mind Games Interviewers Play in the Job Interview

1. They will stop their conversation for a while just to hear you talking: 

 

Many times during the job interview it is seen that Interviewers suddenly pause for an awkward silence creating some discomfort for the interviewee, this is because they want you to be in a high stress situation and plead for things in order to feel normal. Mark suggests the interviewers, that in such kind of a scenario where the interviewee feels uncomfortable, he/she is most likely to reveal the facts which you are looking for.2. To get you in the honesty mode, they will ask you questions about your preceding boss: 

 

Keep in mind that if the hiring manager is asking questions specifically about your ex boss, suggests that he/she is trying to psychologically turn you to honesty mode. Moreover, they can ask you to spell your boss’ name at the beginning of the interview to check your honesty. Mark in his book advises the recruiter that asking about the former boss make the interviewee more alert as they tend to think that their former boss will be contacted by the hiring manager so they are most likely to be in a position to spell out the truth.

3. To see that how you will finish the answers they will leave out parts of questions

 
Remember that if the job interviewer asks you to describe a difficult situation which you have faced in your lifetime without specifically asking you what you did in order to fix it, means that they are trying to find out from your answer that whether you are a problem solver or a problem bringer. This kind of question is generally framed to judge the candidate’s real attitude, so if you are a problem solver you will definitely answer the things that you have done to fix the problem, without the interviewers asking. Whereas, on the other hand if you are a problem bringer you will answer the question as it is.

4. Your pronoun usage is judged by the interviewer

 
Most interviewers today evaluate a candidate with his/her pronoun usage.  According to the survey conducted by leadership IQ, good performers in the interview answered in the first person which is 60 percent more than the candidates who declined to perform well.  The survey results demonstrates that low performers answered in the second person using you, your, which is 400 percent more than the high performers.

5. Interviewers tend to check the candidates adverb usage

 

Based on the survey it is seen that low performers are more likely to use adverbs, which is 40 percent more than the high performers. According to Mark the answers that are usually delivered by the high performers are direct, personal, and factual and in the past tense. Whereas, low performers might use adverbs to rise up their answers as the facts do not speak well enough on their own. Moreover, low performers answer the questions 90 percent with negative emotions than higher performers.

6. When you answer a question they will listen to your past tense:

 
The survey highlights that high performers respond more often in the past tense which is 40 percent more than the low performers. Whereas, on the other hand, low performers used the present tense 120 percent more frequently than high performers.

7. They will carefully observe whether you converse in active voice or not

 
People trying to sound smarter often use passive voice , which in turn sound more awkward  than the active voice. So job interviewers prefer hiring people who are more likely to use active voice in their sentences.

8. Usage of words like “ always” and “never” are observed by the interviewers

 
Job interviewers see that how often a candidate use words like “ always” and “never” in his/her sentences as this kind of words are generally used by low performers, which is 100 percent more often than high performers.

Behind The Scenes Of Failed Indian Startup

Hundreds of techies nowadays are moving on from working for a company to start their own company. While a lot of them are noticeable in the market and a few of them have reached the heights of glory and success, some start-ups fail pretty badly.

 
Lessons to build an enterprise can not only be derived from successful companies but also from those which fade into the oblivion. Thenextweb.com has listed the lessons from failing attempts of today’s aspiring entrepreneurs that can be used to save your startup.

 
Here are the lessons that caution you against some perilous mistakes.

 
1. Not getting your language right

 
It is very important to first decide the coding language that you are going to keep as a base of your startup. In case you want to start a web startup, then it is important that you start learning and honing your skills on the web designing and web programming tools. For a startup that designs applications on a particular platform, then you need to learn the particular platform based programming languages. Otherwise, you might end up wasting a whole lot of time on learning languages when you are supposed to get all set up.

2. Not building a team

 
A company can be single handed at its embryonic stage but it needs a team when it is on the launch pad. There must be a logical distribution of work and functions and a balance in decision making. Any enterprise is not just about, it has many divisions like promotion and marketing, which cannot be all governed by one person. So build a team of enough employees to support your startup when required.

3. Not thinking about money

At the end of the day, your main goal is to raise money. Isn’t that why most of us start our companies? So the moment you think about starting an enterprise, think about all the sources you can grab the dough from. Pitch your idea to the veterans and the ones who are interested in investing in startup like yours. It is one of the most important jobs that entrepreneurs procrastinate and end up with a startup with no money to take it forward.

4. Distractions

 
It is natural that when you are setting up a startup, you tend to do a lot of research, talk to people and attend events. It is good until a given point and overdoing should be avoided. Do not waste your time in going through similar articles and repetitive blogs when you can actually work on developing or marketing your product. Keep a focus on what exactly your product is going to be about and do not try your hand at everything possible.

5. Go Mobile

The tech industry has moved from laptops and desktops to smartphones since quite a while, and if you have not realised it yet then wake up. When you are developing your product, keep in mind that you encourage provisions to make it compatible on cellphones and smartphones, or you are going to be away from a major group of users who could add so much to your revenues.