5 Reasons Big Data is Big Deal

The world is growing fast and so is technology. But is it really technology that plays a major role in this growth? Well researches have revealed that technology has an impact on the growth but only with the help of a silent partner, and that’s Big Data.  Big data are nothing but large amount of data that continuously keeps on growing. Later when these data’s start to turn itself into complex ones, the analysts applies large algorithms, statistics and finds solutions to existing problems. Big data has the power to revolutionize the world and better the technology itself.

 
Below given are 5 reasons that made big data the real “BIG DATA”.

 
1. Big data is big in business:

 
Big data are not just any data that accumulates time to time. These data’s are collected from all the sources that you see in your day to day life. From details of shipping crates to simple data’s that are stored in your mobiles, big data’s are all around your daily life. Sensing these data’s and by using sophisticated tools to combine them, big data’s are used as competitive advantage for every industry and to improve their intelligence.

 
"It's a revolution," says Gary King, director of Harvard's Institute for Quantitative Social Science. "We're really just getting under way. But the march of quantification, made possible by enormous new sources of data, will sweep through academia, business and government. There is no area that is going to be untouched."

2. Big data’s fuels culture:

 
Advanced computer tools are now introduced to the main stream as there are much better access to Internet data’s, natural language processing tools and  pattern recognition tools. We now are living in such a world that applications can interpret big data are also now being introduced to the common citizen. One such example is Apple’s coveted virtual iPhone 4S assistant Siri, which is an application that can interpret big data and simply distribute it to its users.
3. Big data can predict future:

 
Big data’s are also now being used as real time answers for most of the daily and future problems. Social media like Facebook and Twitter are the best examples that provide real time data. One such example is, The Federal Bank of New York has asked to keep a note on the comments that pops up on these social sites. These real time data’s are to be categorized into “positive, negative or neutral” posts and analysts are to run tests on these data’s and they are sure that they can come up with a result from the public opinion on certain insurances and policies.

 
"I look for hot spots in the data, an outbreak of activity that I need to understand," says Jon Kleinberg, a professor at Cornell. "It's something you can only do with Big Data."

4. Big data could fight cancer:

Another sector that can benefit from big data is the medical sector. Many of the well known medical foundations has started taking the initiatives in collecting big data, analyze and to take measures in finding the cure. "Big data collection and computing is allowing us for the first time to get a complete molecular characterization of cancer," said David Haussler, director of the Center for Biomolecular Science and Engineering at UC-Santa Cruz.

"I think you're going to start to see this sort of big data effort on several fronts -- partly because of supercomputing capabilities that we haven't had until recently and also because of wireless devices that are increasingly being used to transmit data," Haussler said.
5. Is Big data Big brother?

 
Although big data is in the path of revolution it has its own downfalls too. Potential findings of false discoveries, misinterpretations all can grow along with the evolution of big data. False facts can turn itself into base of certain misconceptions. Analysis and patterns from searches in search engines; social media posts all can justify this misconception. So is big data the real deal? Evaluations are still to be done for an answer.